Developing and growing a business is not an easy task. As a business owner it could be the difference between your business being able to make the next payroll or whether your business will survive any hiccup in cash flow. Below are several guidelines that will help the business owner develop and grow her business without having to lose the business in the process.
oGrow Rich In A Niche
oSharpen Your Elevator Pitch
oUse what you have
oTime Is Money
oYour Packaging
Grow Rich In A Niche
You must know the first rule in marketing by heart, "You cannot be everything to everybody."This is one rule that most new entrepreneurs do not adhere to. Identify a particular segment and focus on that segment initially. After you have mastered it and gained success with it, you can then combine it with other segments. Do not go after all the segments at one time and risk losing out on all.
Sharpen Your Elevator Pitch
The elevator pitch is a way of quickly introducing your business to a potential investor or a market mover you are interested in selling your services or product to. Your elevator pitch should not be limited, you should pitch to anyone that would listen. You are the voice behind the business, the more people you sell the idea to and convince them to use your product or service, the better your bottom line.
Use What You Have
Many entrepreneurs spend their time looking for what they do not have rather than using what they already have to get what they want. What you already have includes relationships, resources and results. Pull out your rolodex and look up people you already know. Who do you know who may know someone else that could make things move for you. You have built a network of people over your life time, this is the time to use it.
Do you have any unsold inventory sitting around? Find new ways to sell them off. Bundle them up, or sell them with another product for half price, get the inventory off your shelf and then stock up with new stuff. Look at decisions you have made concerning your business? Did you get the results you wanted? Always learn from your mistakes so that you do not repeat them.
Time is money
Time is one of those things that one's its gone its gone. Manage your time well so that you do not leave money on the table. Focus on one thing at a time so that you do not waste time by having to redo a task you did while distracted. Set out a particular time of the day to return phone calls, send out emails and tackle other errands. Manage your time well especially for tasks that are everyday tasks so that you do not forget anything. Better still, always have a to do list and check them off as you complete them.
Your Packaging
This is not limited to the packaging box you put your product in alone. It also includes the way you present your business. Having a good package for your product is good, but maintaining a unique presence to go with your excellent services sticks in the minds of consumers. This includes your website design, your logo and also your product presentation. With all this working in tandem you begin to engage your customers, they identify you with a particular style and service, and once what you project is authentic people will identify and stick with you.
